Yo-Kai Watch" is the name of a cross-media project led by Level-5 and developed mainly in Japan, as well as the name of a Nintendo 3DS game software and a clock-shaped item in the series, which was released on July 11, 2013. It was planned on the premise of a multi-media development through comics and anime. The game series has sold more than 17 million units worldwide as of 2021.